For Brands
Your offline retail channel,
without the chaos.
Serai connects your brand with curated boutique retailers across India. You get paid in 7 days. They get Net-30 terms. Nobody chases anyone.
How it works
From application to your
first retail order.
01
Apply in minutes
Tell us about your brand, your products, and your minimum order values. We review every application personally. No algorithm, no auto-rejection.
02
We set you up
Your brand page goes live on Serai. Professional photography guidelines, product descriptions, pricing — we help you present your best self to retail buyers.
03
Retailers discover you
Curated boutique buyers across India browse Serai actively looking for brands like yours. No cold emails. No trade show fees. They come to you.
04
Orders arrive. You ship.
When a retailer places an order you get notified instantly. You fulfill the order directly. Serai handles payment collection and transfers your money within 7 days.
Why Serai
Built around
your interests.
Paid in 7 days
Retailers get Net-30 terms. You get paid in 7 days regardless. Serai carries the payment risk — not you.
No upfront cost
Free to apply and list. We take a small commission only when you make a sale. Zero risk to get started.
Curated buyers only
Every retailer on Serai is vetted. You are not selling to just anyone — you are selling to stores that were hand-picked to carry premium brands.
You control everything
Set your own MOVs, your own pricing, your own terms. Serai is your wholesale channel — not a marketplace that tells you what to charge.
Ready to grow offline?
Applications for the founding brand cohort are open now. Launching October 1st.
Apply as a Brand