Founding Cohort — Now Open
Your wholesale channel,
built for scale.
Connect with curated boutique retailers across India. Net-30 for retailers. Paid in 7 days for brands. Nobody chases anyone.
Launching August 2026. Beauty & wellness first — home, food & lifestyle in 2027.
Browse by category
Find your next
bestselling brand.
Why Serai
Built differently.
On purpose.
Curated Retailers Only
Every retailer is manually reviewed. Your brand reaches premium boutiques and spas, not discount resellers.
Paid in 7 Days
We extend Net-30 terms to retailers so they order with confidence. Your payout arrives within 7 days of dispatch.
Zero Commission, Month One
List your brand, build your retailer relationships, complete your first orders. We take nothing until month two.
For Brand Founders
Your wholesale channel,
built for scale.
Stop spending founder hours on cold outreach. List once, get discovered continuously. Serai handles the payment complexity so you focus on making great products.
- Wholesale pricing separate from your D2C storefront
- Payouts in 7 days, regardless of when retailers pay
- One dashboard for all your retailer relationships
- No commission for your first 30 days
For Boutique Retailers
Discover India's finest
D2C beauty brands.
Stop sifting through trade shows and DMs. Every brand is verified. Pricing is transparent. Pay on Net-30 terms designed for how boutique retail actually works.
- Hundreds of verified Indian D2C brands in one place
- Net-30 payment terms on every order
- No hidden fees, no negotiation
- One dashboard for all your brand relationships
On Serai
Brands your customers
will love.
From our community
Founders who ship on Serai.
“Serai opened our skincare line to 40 new retail partners in the first quarter. The payment tracking is genuinely brilliant.”
Priya Kapoor
Founder, Verdant Skin Co.
“Discovering quality Indian brands used to take months. Serai compressed that into an afternoon, with full confidence every brand was vetted.”
Ananya Mehta
Owner, The Beauty Edit, Mumbai
“The Net-30 terms changed our cash flow completely. We finally have a wholesale partner that understands how boutique retail actually works.”
Vikram Nair
Director, Luxe Apothecary, Bangalore
Ready to begin?
The premium wholesale
platform India was missing.
Whether you are a brand building your first wholesale channel or a retailer searching for India's best beauty brands, Serai was built for you.